Week Six: Day Two

Today we gained some final critique before printing, where we tied all our loose ends before we go off and finalise the project. Following this we had a presentation across the classes. This was beneficial to us as we were able to see what other pairs had done, where if we forgot any details or they had minor aspects that we liked and could use in our project we could make changes before hand-in.

The feedback we gained was again quite minor. It concerned the website, where we just have to make a few minor movements in the positions of things, adding a header to the hire our truck pop-up, creating a hover over the download truck button so that it draws more attention to it and makes it obvious that its a button. Finally, we need to place a little food truck by the New Zealand map.

Week Six: Day One

Today we came to class with our work printed and ready for critique. The lecturers then came around and gave us feedback on each of our elements. They then spoke about hand-in requirements and what's involved in the presentation tomorrow.

The feedback we gained is as follows:

The flyer:
-change the linking line from the text to the image to be more chalky rather than a straight line.
- look at line weights and the text size
-check punctuation, like hyphenation and also spelling mistakes
-make your chalk images more chalky
-do a final check over everything before putting into printing format.

The Food truck:
Change the menu so that the rubbish species don't have visible brand logos on them

The Website:
Change the recipe rubbish species so that they don't have visible brand logos on them
Make sure you have the downloadable poster and flyer on the create event page.

Week Five: Day Two

Today in class we had a presentation regarding

• CMYK vs. RGB
• JPEG vs GIF vs PNG
• BITMAP vs VECTOR 
• Hand in details 
• Formatting 

We also played around with the text on our poster and a catch phrase for the home page of our website which we were given feedback on 

Week Five: Day One

Today in class we had another interim feedback session before hand in next week.

Below is the feedback we got:

Poster:

• Make fish and chips brighter, change colouring 
• Call to action bigger
• take out rule
• paragraph needs to relate to food
• hierarchy not obvious 
• take out words under 'dig in'
• tie it all together 
• look at food festival posters 

Website:

• homepage needs work 
• massive slogan 
• powerful and bold
• 3 species in plastic?
• have a fish of the day?
• 'what are you craving'
• could put image from poster in 
• fill in the gaps after seeing the poster 
• chopping board could be used 

Truck:

• replace 'fish' with 'seafood' on menu
• menu-make fish real?
• rework paragraph on menu
• put thanks first 

Booklet:

• hierarchy
• play with fonts 

What we got most from the feedback is that we need to keep refining and tie it all in together. We need to make sure our info is food related too.  

Week Four: Day Two

We were not in class the second day this week. However we were updated by other students as to what was required for next weeks class. We opted to spend the time in the library to focus on specific tasks that we wanted to get done.

Week four: Day one

Today in class we had a presentation that went over next years modules for semester one. 

Following this was a presentation about grids, which we need to consider when making our website and flyer.

In class we had a discussion with Tim who gave use some very useful feedback, which can be found on the workbook blog 

We did a lot of brainstorming and ideation of work we need to try out and complete during the rest of the week. 

Week Three: Day Two

Today in class we begun in the pitt for a presentation on the previous years work to give us an idea of whats in store. 

Following this we headed back to class to complete some journey maps, where we sorted out where each of our elements sat (poster, flyer, website) in terms of if they were before, during or after the event. Also what the experience we wanted, including the what the audience will do, feel and think at each stage. 

We then gained further feedback from the lecturers, where we spoke about our current concepts and where we were heading with them and also talked a little about the open format section of the brief and what we could do for this. The feedback that we gained from the teachers was the following:

He like the whole food idea and aesthetic, the way in which we presented it right now reminded him of quite fine dining. He liked that the concept still evoked the beach clean up without being too literal and being really beachy and obvious. He also mentioned that Karma was a bit harsh to use, because the message in the image is harsh enough. So we came up with 'dig in' instead. He mentioned that we should really play on this food idea, looking at menus etc like we were delivering a food experience. 

Based on this feedback and the feedback we got yesterday in the intrim we are going to go ahead with a concept which is a mash up of the lecturer and classmates feedback, where we are going to take a kiwi dish, like fish and chips, and make it a little more fine dining, changing the tagline to dig in. 

Lastly, we finished in the pit for a quick tutorial on how to use invision for our website prototyping.