Today in class we begun in the pitt for a presentation on the previous years work to give us an idea of whats in store.
Following this we headed back to class to complete some journey maps, where we sorted out where each of our elements sat (poster, flyer, website) in terms of if they were before, during or after the event. Also what the experience we wanted, including the what the audience will do, feel and think at each stage.
We then gained further feedback from the lecturers, where we spoke about our current concepts and where we were heading with them and also talked a little about the open format section of the brief and what we could do for this. The feedback that we gained from the teachers was the following:
He like the whole food idea and aesthetic, the way in which we presented it right now reminded him of quite fine dining. He liked that the concept still evoked the beach clean up without being too literal and being really beachy and obvious. He also mentioned that Karma was a bit harsh to use, because the message in the image is harsh enough. So we came up with 'dig in' instead. He mentioned that we should really play on this food idea, looking at menus etc like we were delivering a food experience.
Based on this feedback and the feedback we got yesterday in the intrim we are going to go ahead with a concept which is a mash up of the lecturer and classmates feedback, where we are going to take a kiwi dish, like fish and chips, and make it a little more fine dining, changing the tagline to dig in.
Lastly, we finished in the pit for a quick tutorial on how to use invision for our website prototyping.
No comments:
Post a Comment